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AIGA Design:Business contains articles on the practical issues of running a design practice, based on the advice of nationally recognized consultants. This year, the newsletter will highlight recommendations of Shel Perkins of Shel Perkins Associates. AIGA Design:Business represents the views of its authors, who are familiar with the practices of scores of firms. It is aimed at those who run studios, sole practitioners and designers who are interested in learning more about what you need to know to run your own practice.